The Consumer Research Center of the well-respected Conference Board
surveyed almost 2,000 affluent consumers around the world and found
that luxury defined is time.

Here are some main points worth mentioning:

  • Luxury is having enough time to do whatever you want and being able to afford it
  • 75% of affluent consumers rank using a personal computer, the Internet, or a cell phone as the most-participated-in lifestyle activities
  • 69% say traveling
  • Luxury is about the feelings the consumers get rather than the brand.

Before we get there, I would say that luxury is simply the life experience that we cannot afford at this moment.

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Personal finance author and trainer

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