Mixue’s Mastery: A Bubble Tea Empire’s Rise to Dominance

Delving into the world of bubble tea, we uncover the extraordinary success story of Mixue, a Chinese brand that has redefined industry standards. From its strategic focus on untapped lower-tier markets to its revolutionary franchising model, Mixue's journey is a lesson in innovation, adaptability, and efficient business practices. This article explores how Mixue transformed a simple beverage into a global business phenomenon, offering invaluable insights for entrepreneurs and business leaders. Join us as we unravel the key strategies and decisions behind Mixue's rise to dominance in the bubble tea industry.

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