In the venture of property investment, we closely observe what is happening around us in both local and global economies for the reason to stay informed of the latest changes in aspects such as finance, legal, market, etc. The most important thing we want to know is if these changes will affect our money!

Social responsibility? Who cares?!

This is a very typical misunderstanding among public – social responsibility costs money..
Not many people realize that, in fact, being socially responsible when we invest our money significantly reduces the potential risk, particularly in property investment. Renowned investors like Robert Kiyosaki and Warren Buffett know it very well. It is not easy to explain the reasons behind it thus for many years it remains as one of the secrets of success in investing.

Here we will try to use some examples in property investment to show you how it is so.

Old Property VS. New Property

It is a known fact that investing in a property that is currently generating cash flow has relatively lower risk than investing in a new property. The main reason is investing in an old property has less uncertainties in factors affecting return on investment, such as neighbourhood, competition for rent/sale, rental demand, quality of maintenance, valuation, etc. Most of the things can be seen, touched, felt by investor. So you don’t have to predict, assume or pray for your investment to turn out great. It is already as good as you can see.

However, many investors are constantly attracted by new properties because they can expect a potentially higher return with the same amount of capital, even though they have to wait for a longer time to see the return materialised. So do they really have a bigger stomach for higher risk? In real life we can always see many cases around us that show otherwise. When a new project goes wrong, most of the buyers turn panicked especially those who overstretched themselves financially.

When people place money as their very first priority in property investment, they easily lose sight of their own risk appetite. If we put the concern of money aside first, while we evaluate from a different angle, say social responsibility, we will find that the decision made is consequentially prone to the side of lower risk.


Let’s look at the choice between old and new properties again, but this time we assess the effects of the choice to property market.

An Ideal Case

Ideally a new house is for a home buyer to own it as a home. Imagine an ideal market where only home buyers are buying new houses while investors with extra capital invest in old properties. In this market, developers or builders would build new houses according to the demand of home buyers only. So there would be less chance to have an oversupplied problem in the market. This enhances the stability of home prices and prevents prices from skyrocketing because home buyers buy houses merely for their essential needs.

Builders would also have the least motivation to take higher risk but concentrate on the delivery of existing on-going projects. In long term, builders would enjoy lower overall costs (especially marketing cost) and suffer insignificant numbers of unsold units. This leads to a healthy and robust market supply. We would hardly see any unsold unit left deserted and run down in our neighborhood.

On the other hand, when investors invest only in old properties, more properties in poor condition would receive attention and stand a chance to go back to the pool of supply in the market. Other properties could benefit from constant maintenance since the overall demand on old properties is supported largely by investors. Prices of old houses might then become higher than new houses but such situation is in favour of first time home buyers who are generally not so loaded but yet most in need of the new properties.

In this ideal market everyone is a winner. Whether we are a home buyer, a property investor, a builder or other personnel in the supporting industries of real estate, we take the lowest risk in a stable market where everyone finds it affordable and comfortable to get what he/she wants, be it a home, an investment property, a deal or a sustainable profit of sale.

A real life example very close to the above model is the public housing in Singapore implemented by Housing Development Board (HDB) since 1960s. Today, as much as 82% of Singaporeans live in public housing provided by the HDB. The success story of Singapore’s public housing attracted countries like China sending their leaders to the small city state to learn how to resolve housing problems in big cities. One of the HDB’s policies restricts purchase of new flats to first- and second-time home buyers only.

Social responsibility in property investment

Why it is just an ideal?

In a world where democracy has becoming more and more available, everyone enjoys the right to pursue wealth and happiness. But are we doing it in a manner that at the same time hindering others from doing so?

In a democratic system, authorities and governments have intrinsically very limited control to avoid people from pursuing wealth and happiness at the expense of others, which has been one of the typical reasons why disparity between rich and poor keeps widening.

And we all know that the width of this gap is proportional to other social conflicts and problems, such as the crime rate, which in return risk our property. So it has become pathetically (or prestigiously?) a kind of social responsibilities to us who are in the game to reduce that risk level.

Now, let’s examine the case in Malaysia where our government is really working hard to have more low-cost and medium-cost houses built. In the midst of catching up with the demand for affordable housing, there are unscrupulous investors who get holds of these properties which they are not entitled to.

This snatch the opportunities of the needy and of course, will cause more untackled social problems. If you happen to know any of these unethical investors, kindly forward this article to them.

A society is like a human body and each individual is like a body cell, closely connected to and supported by each other. Social responsibility is thus held by each of us regardless of what we are doing because all actions come with consequences.

A butterfly flapping its wing may eventually cause a climate change in the other side of the world, in a matter of time. What about individual’s action in a world where it is now totally flat ?

This article is written by me and Dr. Ong Kian Leong, and we are both the co-founders of the first ever online property investment course for Malaysians, called Property Method.

Dr. Ong Kian Leong (commonly addressed as Dr. OngKL), is the creator of the GoFinanceTM. Claimed by himself as a student in the life-long learning journey, he is the master trainer of Property Method and the blogger behind Real Estate Investment Blog about Johor Bahru properties.


Personal finance author and trainer

    1 Response to "Social Responsibility Reduces Risk in Property Investment"

    • Poh Lin

      Social responsibility is everything. Having clear conscience, ethics, in what we do will determine the quality of our outcome.
      Developers will be responsible in building good homes for the consumers, if only, consumers purchase their home(s) with no greed in mind.
      If demand of houses is high due to greed, developers (not all) will build their houses with little thoughts on quality but on quantity.
      At the end, resources are wasted due to greed, and lust for quick bucks, and sometimes lives of innocents souls.

Leave a Reply

Your email address will not be published.