There is a few ways that we can get traffic and sales to your website. We are mainly talking about bringing traffic to a sales site and not publishers’ like a blog. So I assume that this site is something that you’re selling or offering a service on. Although I’m not talking about people with Google AdSense websites or any other kind of blog, in general, there are a few ways to get traffic to your site.
Gobala Krishnan, the founder of Jomniaga – an e-commerce and affiliate marketing system designed for Malaysia, shared about how you can get more traffic to your websites in the following video.
Free Traffic
The first way, and what everybody tries to do, is getting free search-engine traffic from Google. That’s actually quite easy. I’ve done it many times. If you type in Google right now, for example type in “affiliate” or “affiliate marketing,” you will see JomNiaga on the first page. The ranking changes from time to time, but it is there. This result is for Malaysians searching Google.com.my, which is actually our target market, so it’s perfect.
Everybody wants to get free traffic from Google, and there are ways to do it. It’s not that difficult actually. You don’t even have to read any kind of eBook or go through a course that teaches you SEO, or whatever. This is just common sense. The more material you read, the more confused you get. I stopped reading those a long time ago.
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Paid Traffic
The other way is to pay for your traffic. When you do a search for “affiliate,” you can see the topmost listing there with a yellow background. That is a paid ad. The links you will see on the right side are also all paid ads. These are called Google AdWords where you can pay Google to display your website whenever somebody types in the keyword. This is a very good and another popular way of getting traffic. There are also other kinds of paid search traffic because paid search traffic depends on the search engine.
So, the first method I mentioned is getting free search engine or SEO traffic in Google. When somebody types in “affiliate marketing,” you’ll see JomNiaga. Maybe you can try something more general or use only one keyword like “affiliate”. You’ll notice that it’s still there right after Wikipedia. This helps us to get a lot of traffic. Imagine when somebody types in “affiliate” and sees Wikipedia. They’ll probably not understand a single word explained on the site. They then go to the second result which they could probably understand easily. They can just sign up, and come and join the affiliate.
The problem with the free method is it’s slow. It takes a lot of time and you must know what you’re doing. So, there’s a high skill level involved – it’s simple but it’s not easy. You will need to give a lot more effort and time using the free method compared to paid advertising.
