We’ve all probably heard the term “business power hour” being used by many experts in the area of sales & marketing.
But what is this “business power hour” and how could it work for you in your job?
In essence, a business power hour is an hour that you create and preserve within your working day, to specifically deal with “high-powered” activities.
These activities would comprise activities specifically linked to the advancement of your highest-result generating task for the day. It is really up to you to decide what these tasks could be, with one proviso; the tasks selected for your power hour, must be the most important things that you need to do in order to advance your most important goals capable of generating the highest return on investment for you.
Advancing your most important goals for the day is not the same thing as focusing on an “urgent” project that is due for completion. The completion of the project, is someone else’s deadline. And while you do need to complete it, it should be scheduled for a different time.
To be effective and yield results, your business power hour has to be sacred. This means that only the top-priority activities that you have scheduled, get done during this time. Nothing else. You jealously guard this hour and you do not sacrifice this very precious time, to respond to other people’s emails, phone calls, meetings and miscellaneous other interruptions. This is YOUR time.
Here are some ways a power hour can help you in your career/business:
If you are in the sales side of your business, then you could spend your business power hour on connecting with your target market. Make phone calls to selected prospects, send emails, and follow up diligently to close your sale.
Alternatively, use the time to put more effort into nurturing and cultivating potential warm leads who have shown interest but need that “extra” push to commit, or re-connecting with leads that have gone cold for want of focused follow-up sales activities to guide them deeper into the sales cycle.
If you are not in the sales side of your business, then…wait! There is no such thing… Today, everyone is in the sales side of their business! According to author Daniel Pink in his book “To Sell is Human”, everyone, regardless of their qualifications or designations, is still in sales.
Everyone, regardless of job description, needs to “sell” their ideas to someone else at some stage, and persuade them to accept. While these “Non-Sales Sellers” may not be selling the Company’s products or services, they could still ultimately be selling their ideas, negotiation skills, knowledge, experience or expertise.
At the end of the day, the job description of almost every business owner, manager and employee in a company, links back to sales, in some way or the other. Even professionals such as doctors, lawyers and accountants, are ultimately “selling” their services to patients and clients who are in reality, their customers.
Therefore, if you are selling your own skills as a service, the business power hour works just as well for you. You can invest the time in connecting with the marketplace for your services, for example, by networking and consolidating relationships with people from whom you are likely to need buy-in to push your ideas and projects forward. You could invest the time in building up your personal brand.
Write articles or create materials on your given area of expertise, and publish them on social media or on platforms such as the websites of professional bodies. Spend the time preparing resources and materials which allow you to speak and give presentations at high-profile events.
The benefits of creating such a power hour are not difficult to appreciate. However, one of the greatest challenges would lie in identifying the right hour. Doesn’t it seem like every single hour of the day is already crammed full of too many things to do as it is?
It’s for precisely this reason that you might want to identify the early morning, for this power hour. After all, almost all of the scheduled activities discussed above can be undertaken electronically, that is, via email, SMS or Instant Messaging. You could always send messages to connect with people and follow up on leads, before you follow up with phone calls or face to face meetings.
Alternatively, if the early morning does not work because you need to connect with people during office hours when they are already at work, you could always schedule it later in the workday. And as a third option, there’s after work or at night.
As a final recommendation, keep a business power hour diary. This could be either in online form, soft copy or, a good old-fashioned paper diary. The form in which the diary is kept matters much less than its contents.
In your business power hour diary, you will track all your activities, calls, emails and meetings as well as the project they relate to. You may also wish to update a goal achievement tracker to show how well your activities have translated to achievement of your goals, as an add-on.
Hopefully, the above tips and ideas will inspire you to create a business power hour for yourself and help you reap the considerable benefits such a practice can bring to both your career development and the achievement of your career goals.